Experiences transformed into worlds that inspire, connect, and entertain

Problem: In a critical Beta phase, the chat system—the heart of the game—had such severe friction that it hindered social interaction, threatening player retention and the fundamental vision of the product.

Approach: We implemented a two-pillar strategy: 1) We centralized the social ecosystem into an in-game 'phone,' creating a scalable hub. 2) We redesigned the chat interface from the ground up, adopting universal interaction patterns to eliminate friction.

Impact: Although in Alpha, the redesign resulted in a drastic shift in community sentiment (from frustration to praise) and an observed increase of ~30% in key social interactions, validating our strategic direction.

Problem: A powerful product vision trapped in an unusable application, blocking user traction and the ability to attract investors.

Approach: I proposed a pivot to a 'low-poly' visual style to maximize accessibility and created a focused user flow that prioritized the first-time user experience.

Impact: My work transformed the product into a demonstrable and investable MVP, which directly contributed to the company securing its first seed funding round of 250,000 Euros.

Problem: WTFast suffered from an unsustainably low trial-to-paid conversion rate. Most new users churned within the first 24 hours, before experiencing the product's value.

Approach: I redesigned the FTUE to guide users to an immediate 'win' and collaborated with engineering to fix a critical systemic bug that broke the first-time experience.

Impact: The result was a 400% increase in new user activation and a tripling (200% increase) of the conversion rate to paid subscription.